I’m a Strategy Director who’s worked across global brands, public institutions, mission driven organizations and legacy icons, helping turn complexity into clear, relevant direction.

For nearly 20 years, I’ve translated cultural shifts, human behavior and business challenges into strategies people can actually use. Sometimes that means building a positioning from scratch. Other times it means reframing the brief, aligning a room, sharpening the story or finally putting words around the thing everyone has been circling.

I believe the best insights are felt before they’re presented. They come from data, yes, but also from playlists, overheard conversations, packaging, strange corners of TikTok, long dinners, quick exchanges and paying close attention to what people are really trying to say.

The work that excites me most challenges the obvious, gives creative teams somewhere more interesting to go and makes the business see the problem differently. I’ve done that for Porsche, Victoria, McDonald’s, Tobacco Free Florida, Sargento and more. What matters most to me is doing it with clarity, curiosity, humility and people who still get a thrill when everything suddenly clicks.