Places I’ve Worked
-
Led strategy for top clients across CPG, health and purpose driven categories, translating business challenges, goals and insights into clear, nuanced creative work that delivered results.
Drove 40% sales growth and ‘Legendary’ ad scores for Victoria beer, and supported Sargento’s rise to a 1.8 billion dollar category leader.
Built strategic foundations spanning positioning, platforms, frameworks and briefs that made work consistent, resonant and market smart.
Partnered with creative, account and data teams to ensure ideas were insight led, data backed and effective across every touchpoint.
Spearheaded cross-functional workshops with clients and partner agencies to define brand architecture and unlock solutions to core business challenges.
Mentored and managed junior strategists, fostering a culture of collaboration and excellence.
-
Led multicultural strategy across key accounts, creating culturally resonant campaigns recognized by Cannes Lions, Clio, Effie and Mosaic Awards.
Rooted campaigns in cultural and behavioral insight, informed by market trends and competitive dynamics, helping brands connect with diverse audiences and stand out with relevance.
Partnered with clients to define business challenges and success metrics, then mapped clear strategic pathways to guide comms and creative.
Analyzed research, social listening and data into strategic insights that shaped brand strategy, messaging and campaign development.
-
Built data-driven audience profiles using Simmons, guiding messaging, media and segmentation across social, digital and traditional channels.
Applied a multicultural lens throughout, ensuring cultural nuance, inclusive storytelling and behavioral insight shaped creative strategies.
Provided clients with strategic solutions grounded in audience understanding and cultural signals, helping increase engagement and optimize execution across channels.
-
Participated in cultural audits, immersions, competitive reviews and research — often grabbing a camera to capture real voices and bring the consumer closer to various teams.
Helped design and deliver Disruption® workshops, guiding clients toward bold new strategic directions and new brand territories.
Supported the full strategic process, from early insight and brief development to concept validation and campaign rollout.
Brands I’ve Worked With
Netflix
•
Ford
•
Starbucks
•
McDonald’s
•
Dove
•
Absolut
•
Nissan
•
Chase
•
Federal Reserve Bank
•
CDC
•
USAID
•
National Science Foundation
•
FEMA
•
AARP
•
State Farm
•
PNC
•
Purina
•
Domino’s Pizza
•
Scotiabank
•
Tobacco Free Florida
•
Ecolab
•
The Nature Conservancy
•
Kotex
•
Glade
•
Ancestry.com
•
Victoria Beer
•
Sargento
•
Gerber
•
SunnyD
•
Twix
•
Nivea
•
Guerrero
•
Sol Beer
•
Palacio de Hierro
•
GNP
•
Buchanan’s
•
Sprint
•
Nextel
•
Xenical
•
Levitra
•
Cablevision
•
Harken Health
•
Netflix • Ford • Starbucks • McDonald’s • Dove • Absolut • Nissan • Chase • Federal Reserve Bank • CDC • USAID • National Science Foundation • FEMA • AARP • State Farm • PNC • Purina • Domino’s Pizza • Scotiabank • Tobacco Free Florida • Ecolab • The Nature Conservancy • Kotex • Glade • Ancestry.com • Victoria Beer • Sargento • Gerber • SunnyD • Twix • Nivea • Guerrero • Sol Beer • Palacio de Hierro • GNP • Buchanan’s • Sprint • Nextel • Xenical • Levitra • Cablevision • Harken Health •
-
Cannes Lions Awards
-
Effie Awards
-
Clio Awards
-
Circulo Creativo Awards
-
AAF Mosaic Awards
-
Wave Festival